Last updateWed, 14 Nov 2018 11am

Konica Minolta introduces the innovative Ideation Platform to simplify idea management

The Konica Minolta Ideation Platform will provide customers with an environment in which ideas can be shared, worked on, organised and grown into something bigger. With the Ideation Platform, organisations can utilise their own potential to support internal processes and customer-centric growth.

Everything starts with an idea. Ideas drive technological advancement, fuel innovation and are the key resource for future success. One of the biggest business challenges in creating a culture of innovation is to manage ideas successfully while getting the most value out of them. With the Ideation Platform, Konica Minolta addresses this issue, and introduces an innovative and integrative solution. The platform gives customers the opportunity to tackle specific challenges and problems that need to be solved.

Utilise your own potential
“While developing our Ideation Platform, the clear focus was on the simplicity of the system”, states Janin Radmacher, Product Manager, Konica Minolta Business Solutions Europe. “Every employee is able to use the system without extensive training. Therefore, everyone has access to an easy way of sharing ideas and collaborating with others, allowing equal possibilities of contribution for all participants.” Konica Minolta’s Ideation Platform provides a framework where each idea is connected to the right target audience, and thus has the potential of growing into an improvement the whole organisation can benefit from. Unlike existing solutions, the Konica Minolta Ideation Platform is easy to adopt and maintain.

Simplify the path to success
Features such as social network discussions make Konica Minolta’s solution unique. The Ideation Platform is no stand-alone package, but can be integrated into existing applications such as Microsoft Outlook and CRM, among many others. In order to fit seamlessly into the customer’s corporate identity, the surface is customisable. This streamlines innovation management and helps to drive focused conversations by connecting the right internal and external stakeholders with suitable ideas through an intuitive and self-explanatory system. Campaigns can be set up easily around certain topics or problems to start the idea generation with the right community in support. These methods save time and enable seamless integration into everyday working life. With the Ideation Platform, Konica Minolta focuses on the key factors of effective idea management: being open to all participants, intuitive and simple to use to ensure maximum efficiency, while being competitive and rewarding to foster a creative challenge between participants.


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