11142018Wed
Last updateWed, 14 Nov 2018 11am
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Printing


TheIJC stays on the fast growing path and reveals plans for 2019

550 participants coming from 26 countries contributed to a record attendance of the 5th edition of The Inkjet Conference (TheIJC). Technology users and suppliers from all areas of inkjet engineering and inkjet chemistry praised the educational and networking aspects of an intense two-day conference programme. Following excellent attendee feedback, first exhibitors and presenters have already booked their space at the next editions of TheIJC in the USA (22-23 May 2019 in Chicago) and in Europe (29-30 October 2019 in Düsseldorf).

"Print is brain-friendly communication."

Interview with Olaf Hartmann, Managing Partner of the Multisense Institute

The Multisense Institute for Sensory Marketing in Remscheid is scientifically concerned with the effects of various communication channels and on this basis advises companies on the optimisation of their marketing strategies and product development. Now the team around the managing partner Olaf Hartmann has evaluated more than 300 international studies in a meta-analysis of the advertising effectiveness of print. In an interview, he explains some of the surprising findings.

German suppliers of printing and paper technology with joint pavilion at “All in Print China 2018”

• Ten printing and paper machinery manufacturers present themselves together in Shanghai under the label “Made in Germany”
• Joint presentation at the fair receives good feedback
• Increased numbers of visitors and exhibitors underline the importance of the All in Print China as supra-regional leading trade fair


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