Last updateThu, 19 Jul 2018 12pm

A work of art on a world tour: Byton to present concept car at Milan Design Week

Byton, developer and manufacturer of smart premium electric vehicles, is showcasing its production-ready concept vehicle to a European audience for the first time. From April, 17, media representatives and visitors at Milan Design Week will be able to experience the Byton Concept in a creatively designed environment – in which the elegant exterior and the high-tech interior will be presented in a unique way.

During the presentation, BYTON will:

Invite select attendees to discuss the design of tomorrow’s mobility
Showcase the car for all attendees within the setting of a Milan art gallery
Provide updates on company milestones achieved within the last six months and announce the latest developments and future outlooks
Present new product information to the public
Enable the media to have a closer look behind the scenes of BYTON´s design processes
Present its new brand store concept to the media
In 2017, more than 300,000 visitors came to see what was on offer at Milan Design Week over a total of six exhibition days. The 2018 Milan Design Week takes place from April, 17 to 22. Byton will present its design experience environment in the exclusive Brera Design District in the Galerie Casa d´Aste Blindarte, Via Palermo 11.

“Byton is all about changing mobility and especially about enhancing the time we spend in a car. At the Salone del Mobile and the accompanying Design Week it’s all about spaces where people feel comfortable as well as a communicative atmosphere and a positive lifestyle. That fits in perfectly with our aspirations and values and we look forward to seeing our audience in Milan,” says Carsten Breitfeld, CEO and co-founder of Byton.

primi sui motori con e-max

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