Last updateTue, 14 Aug 2018 6am

Market Trends

Esko Identifies Shopper Behaviors in New Food and Beverage Packaging Study

Esko, alongside sister companies Pantone, X-Rite and AVT released a new study, “Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage,” highlighting what primary shoppers want from food and beverage packaging. Brand and marketing managers, design leaders, packaging professionals and tech leaders gain knowledge of shopper’s preferences in packaging within the food and beverage category in this study, along with the how and why they buy. With this knowledge they can better optimize, evolve and connect packaging through technology platforms that support end-to-end packaging value chain and leverage packaging as an enabler for product innovation.

EU copyright reform: charging tech giants or putting breaks on digital SMEs?

With a very tight majority, the Legal Affairs Committee (JURI) of the European Parliament has given a go for the so-called European copyright reform, a law that may have a big impact on all the players in the digital world, including the SMEs. The European DIGITAL SME Alliance calls on the Members of the European Parliament to block the flawed reform in the upcoming plenary vote on the 5th of July. The new law compels platforms to continuously monitor users’ activity as to eliminate copyrighted content. Such obligation would apply to all platforms, independently from their size. Therefore, smaller platforms or startups that do not have the means to comply may be forced down and, thus, reinforce the dominance of Facebook and the likes.

World Printers Forum to present “Print Innovation Awards” for the first time at IFRA Expo

World Printers Forum to present “Print Innovation Awards” for the first time at IFRA Expo
The new “Print Innovation Awards” competition honours the most innovative print ads as well as newspaper and magazine publishers’ products worldwide
The World Printers Forum, the print community of the World Association of Newspapers and News Publishers WAN-IFRA, announces a new contest: the Print Innovation Awards. The prize for innovations of newspapers and magazines will be presented on the first exhibition day of the IFRA World Publishing Expo, i.e. Tuesday, 9 October 2018, in Berlin.

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