Last updateSun, 09 Dec 2018 4am

Market Trends

New Data Reveals Habits of The Holiday Shopper

Rakuten business units have teamed up to identify some of the key traits of holiday gift-buyers across the United States. The research – which examines the habits of millions of shoppers in the U.S. and worldwide – has been published to help marketing professionals better understand the behavioral patterns behind the annual holiday spending splurge.

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